Formulating a Presidency: The Art and Strategy of Donald Trump

Donald Trump's presidency became a masterclass in branding. From his bombastic rhetoric to his carefully curated publicity, Trump broke through the traditional boundaries of political communication. His run was a highly publicized spectacle that captivated the nation's attention and galvanized his supporters. Trump understood the power of visual c

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Decoding the MAGA Brand: Identity, Loyalty, and Consumerism

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of identity. At its core, MAGA offers a narrative of restoration American values, appealing to individuals who feel disenfranchised from the prevailing political and social landscape. This sense of belonging is further cultivated through merchandise

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